Interview with Matt York during Carnaval 2011 in Rio de Janeiro

See below the interview carried out with Matt York, Manager at Quimbik and IT Lead Architect at Kaiser Permanente, at the Apex Brasil’s VIP corporate hospitality suite, during Carnaval 2011, in Rio de Janeiro, at the Samba School Parade on the Sapucaí Avenue.

He is currently engaged with Brazil and Brazilian companies, namely Inovare, and was asked to, after having experienced first hand the carnival in Rio, how did he see carnival and all what it entails, specially the cultural elements, playing a role and influencing the value proposition that he perceived on his ongoing engagements with the Brazilian organizations.

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