Interviews with Julia Santos during Carnaval 2011 in Rio de Janeiro

See below the interviews carried out with Julia Santos, Head of the Global Business Optimization Unit at Johnson & Johnson at the Apex Brasil’s VIP corporate hospitality suite, during Carnaval 2011, in Rio de Janeiro, at the Samba School Parade on the Sapucaí Avenue.

She is currently engaged with Brazil and Brazilian companies and was asked to, after having experienced first hand the carnival in Rio, how did she see carnival and all what it entails, specially the cultural elements, playing a role and influencing the value proposition that she perceived in her ongoing engagements with the Brazilian organizations.

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